It seems
that more and more online marketers are running their website as a membership
site. In this article we will take a look at the reasons for this and you can
then decide if you should proceed in the same way.
If you
research top marketers such as Yaro Stark and Mike Filsame you will notice that
they run membership sites. They are running coaching type sites were members
can get more personalized feedback and attention from them.
Many
marketers will set up a free membership site where they offer advice and
instructional material. Then during the course of the membership there will be
an offer to upgrade for coaching, access to products etc. This is a great way
to offer value, allows people to get to know, like and trust you.
Trust is very important in the online industry! With all the creepy things that can happen to your site, or happen to your money- this is the first thing that needs to be gained.
Then when an
offer is made they are more willing to accept it.
There are
other reasons why running a membership site is something for you to consider.
First most membership sites are easy to set up, it is even possible to set them
up for free.
You can use
Wordpress to set up your site, they have free membership type themes that you
can choose from. Plus you have the option of using plugins which set up your
membership options and pages for you. What could be simpler than that? Plus
once your site is set up it is fairly easy to maintain.
Offering a
membership site is a fantastic way to add value or add a service to something
which you already own. For example you may offer a writing service. By offering
a membership you can teach members how to sell their content, how and where to
find images for covers. Plus you can teach them how to market their work
effectively.
The ideas
for membership sites are almost unlimited. If you have a hobby that you enjoy
you can use your knowledge and turn it into a membership site. What a great way
to earn income month after month.
If your
goal is to brand your authority on a certain topic then running a membership
site is a good platform to use. Especially if you have a chat room or forum on
your site. You can answer questions and offer advice and more. This is the
perfect way to build trust and a good relationship with your members.
If you
haven't yet added a membership site to your marketing arsenal, maybe now is the
time to start one?
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